{"id":249335,"date":"2026-07-01T20:53:04","date_gmt":"2026-07-01T12:53:04","guid":{"rendered":"https:\/\/energetic-mauve-rhino.109-123-232-35.cpanel.site\/nomad-makes-asia-pacific-debut-on-singapores-orchard-road\/"},"modified":"2026-07-01T20:53:04","modified_gmt":"2026-07-01T12:53:04","slug":"nomad-makes-asia-pacific-debut-on-singapores-orchard-road","status":"publish","type":"post","link":"https:\/\/energetic-mauve-rhino.109-123-232-35.cpanel.site\/?p=249335","title":{"rendered":"Nomad Makes Asia-Pacific Debut On Singapore&#8217;s Orchard Road"},"content":{"rendered":"<p>NoMad Hilton Singapore is set to open in late 2026, marking the lifestyle brand&#8217;s first property in Asia-Pacific. The 19-storey, 173-key hotel will rise on Orchard Road, anchored by four dining and bar concepts and led by general manager Bernardo de la Garza.<\/p>\n<h2>Key Facts At A Glance<\/h2>\n<ul>\n<li>Location: Orchard Road, Singapore, on the former Faber House site<\/li>\n<li>173 keys across 19 storeys<\/li>\n<li>First NoMad property in Asia-Pacific; Hilton was appointed to manage the hotel by developer UOL Group in May 2025<\/li>\n<li>General manager: Bernardo de la Garza<\/li>\n<li>Director of culinary for NoMad Singapore: Lorenz Hoja<\/li>\n<li>Josh Harnden appointed NoMad&#8217;s global culinary director, overseeing F&amp;B development for the Singapore property<\/li>\n<li>Four dining and bar concepts: NoMad Grill, Sticky Fingers, The Tropicana Club and L\u00fa Bar<\/li>\n<li>Leo Robitschek, global head of bars and hospitality development at Sydell, leads NoMad&#8217;s global cocktail program<\/li>\n<li>Part of a broader Hilton Asia-Pacific push introducing eight luxury and lifestyle brands to the region, including Signia by Hilton&#8217;s Taiwan debut<\/li>\n<\/ul>\n<h2>A Design-Led Debut On Orchard Road<\/h2>\n<p>NoMad Hilton Singapore is scheduled to open in late 2026, introducing the brand&#8217;s boutique-luxury, culture-forward approach to Asia-Pacific for the first time. The hotel occupies a prominent site on Orchard Road, Singapore&#8217;s principal retail and lifestyle corridor, and forms part of a wider effort by Singapore&#8217;s tourism authorities to diversify the strip beyond shopping under the Tourism Industry Transformation Plan. UOL Group appointed Hilton to manage the 173-key property in May 2025, and the opening timeline has since moved forward from an initially announced early 2027 target to late 2026, reflecting construction progress.<\/p>\n<p>The property is one of two NoMad-brand debuts globally this year and represents Hilton&#8217;s broader strategy of expanding its luxury and lifestyle portfolio across Asia-Pacific, where the group is introducing eight brands, including Canopy&#8217;s first Southeast Asia property in Bangkok and Waldorf Astoria and Conrad&#8217;s twin debuts in Kuala Lumpur.<\/p>\n<h2>Four Distinct Dining And Bar Concepts<\/h2>\n<p>Food and beverage programming anchors the hotel&#8217;s identity. NoMad Grill blends a classic brasserie format with a New York-style chophouse, built around dry-aged meats cooked over wood fire and seasonal seafood. Sticky Fingers, facing Orchard Road, operates as a daytime gourmet soft-serve counter that transitions into an evening cocktail bar. The Tropicana Club draws on the cabaret history of both Havana&#8217;s original Tropicana Club, founded in 1939, and Singapore&#8217;s own Tropicana Club from 1953, building a cocktail program around Martinis, Daiquiris, Manhattans and Cuban classics alongside tropical drinks incorporating Southeast Asian ingredients. L\u00fa Bar operates as a poolside lounge for aperitivo-style service.<\/p>\n<p>Leo Robitschek, who leads NoMad&#8217;s global cocktail program and has received the James Beard Award for Outstanding Bar Program, said the goal was to create something connected to Singapore&#8217;s culture rather than simply replicating the brand elsewhere. Josh Harnden, previously partner and creative culinary director at Eleven Madison Park, has been named NoMad&#8217;s global culinary director and will take a leading role in shaping the Singapore property&#8217;s food and beverage direction, working alongside Lorenz Hoja, who brings experience across England, France, Austria, the Maldives and Singapore.<\/p>\n<h2>Part Of Orchard Road&#8217;s Ongoing Transformation<\/h2>\n<p>The hotel&#8217;s arrival coincides with a broader repositioning of Orchard Road toward integrated retail, dining and lifestyle experiences, part of Singapore&#8217;s Urban Redevelopment Authority-led Orchard Road Rejuvenation Plan. Singapore&#8217;s tourism board has continued to position the corridor as a premier visitor destination, and NoMad&#8217;s debut adds a design-forward hospitality anchor to that strategy at a time when the city-state is competing for high-yield lifestyle travelers.<\/p>\n<h6><strong>EDITORIAL RESEARCH NOTE<\/strong><\/h6>\n<h6>This report synthesizes recent reporting and publicly available industry information. The perspectives presented reflect neutral newsroom-style reporting.<\/h6>\n<h6>SOURCES: hospitalitynet.org, breakingtravelnews.com, boutiquehotelnews.com<\/h6>\n<h6>PHOTO CREDIT: AI-Generated<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>NoMad Singapore joins Hilton&#8217;s broader rollout of eight luxury and lifestyle brands across Asia-Pacific.<\/p>\n","protected":false},"author":110,"featured_media":249336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[19607],"class_list":["post-249335","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","tag-business-class"],"zyndk8_nxtgen_metadata":{"nxtgen_comments":[{"4612":"faber house\r","4613":"sana design-led talaga at may distinct personality \ud83d\udc99\r","4614":"bernardo de la garza\r","4615":"good leadership important sa hotel opening phase \ud83d\udc4d\r","4616":"grbe no mad grill plus tropicana club, pang nightlife din \ud83d\ude2e"}]},"_links":{"self":[{"href":"https:\/\/energetic-mauve-rhino.109-123-232-35.cpanel.site\/index.php?rest_route=\/wp\/v2\/posts\/249335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/energetic-mauve-rhino.109-123-232-35.cpanel.site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/energetic-mauve-rhino.109-123-232-35.cpanel.site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/energetic-mauve-rhino.109-123-232-35.cpanel.site\/index.php?rest_route=\/wp\/v2\/users\/110"}],"replies":[{"embeddable":true,"href":"https:\/\/energetic-mauve-rhino.109-123-232-35.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=249335"}],"version-history":[{"count":0,"href":"https:\/\/energetic-mauve-rhino.109-123-232-35.cpanel.site\/index.php?rest_route=\/wp\/v2\/posts\/249335\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/energetic-mauve-rhino.109-123-232-35.cpanel.site\/index.php?rest_route=\/wp\/v2\/media\/249336"}],"wp:attachment":[{"href":"https:\/\/energetic-mauve-rhino.109-123-232-35.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=249335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/energetic-mauve-rhino.109-123-232-35.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=249335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/energetic-mauve-rhino.109-123-232-35.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=249335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}